Square of Culture

Scenic Urban Space.

The Square of Culture is a proposal of urban intervention which has as main objective to revitalise culturally the public space of Talavera de la Reina. We make a multiple and flexible scenic space which surrounds and delimits El Salvador square. A place you can enjoy watching a film in the summer cinema, listening to music in the open air, going to photography exhibitions, dancing in concerts and “verbenas”…

This project comes from a rigorous analyze of the public urban space in Talavera, taking into account the traffic flows, sunlight, topography and pre-existing use.
Let’s reactivate the public space!

We decided to use local Talavera´s traditional pottery as the main material, as it is a product of excellent plastic qualities and deeply rooted in local culture. Usually it used with drawings and motifs from the Renaissance in small-scale objects. We propose greatly increase the size of those drawings that adorn vases and dishes up to the urban scale, showing new possibilities for this fabulous craft material.

The project takes advantage of the square natural gradient to generate several open air stages and grandstands. The square pavement reaches from pedestrian zone to the road, to achieve a visually larger square and make the passer-by the real user of the public space.

The square shaping comes from the sunlight and shadows study, with a functional objective. The children games zone with morning winter sunlight, the benches, grandstands and vegetation protected from summer sunlight.

The frame-stage is placed in the most visible point of the square becoming an emblematic element of the Culture Square.
The existing vegetation is reinforced by a green slope which surrounds the main stage.

Current uses (church, school and commercial) are emphasised, as long as we preserve an specific area for children to play and some terraces and we create a scenic space with double stage for cultural entertainment events.

This urban auditorium will make the cultural offering of Talavera more powerful.

  • Status: Competition. 1st Prize. Built.
  • Project Year: 2014-2015.
  • Location: Talavera de la Reina, Spain
  • Area: 1.065 m2
  • Design: OOIIO arquitectura
  • Team:
    -Competition: Joaquín Millán Villamuelas, Gabriela Sanz, Magdalena Polvorinos, Miguel Cárdenas.
    -Design Development: Joaquín Millán Villamuelas, Magdalena Polvorinos.
    -Construction: Joaquín Millán Villamuelas, Jesús Reyes García.
  • Client: Council of Talavera de la Reina
  • Builder: Iniciativas RFE s.l.